10 unique blog post ideas (INFOGRAPHIC)

Let’s face it – sometimes the most challenging part of writing a blog post is figuring out what to write about. We’ve all been there, staring at the blank page before us, opening up the dirty window, and trying to release our inhibitions (hopefully you got the reference). 

In all seriousness, that blank page can be very daunting, but that’s where this blog comes in. Through my eight years in the fields of journalism, marketing, and communications, I’ve written a lot of blogs and have been the go-to person for ideas on what to write about. 

In that time, I’ve come up with a list of 10 useful ideas that can be used no matter what the company. 

But this blog is not only going to give you ideas, you’ll also be able to download an infographic to help you write the perfect post. ​

Unique blog ideas

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1. Answer your FAQs: Whatever you get asked the most by your customers or clients, answer those questions in separate blogs. Not only will this bring traffic to your site, but it will also create beautiful, useful, generous content for your visitors. 
2. Customer profiles: One of the best ways to resonate with readers is to tell a detailed story, one that exemplifies the impact of your product or business. Are you working for a health care organization? Speak to a patient whose life was transformed thanks to time in your care. Are you working for a SaaS company? Speak with one of your customers whose time was saved thanks to your product. 
3. Team profiles: Building off the idea above, writing team profiles and adding them to your blog is a fantastic way to not only keep your blog active, but also help your customers and prospective customers get to know who they’re working with. 
4. Type your niche into Google and see what it autofills with: This is a sneaky way to see what people are searching for. Whatever Google autofills, take that question and answer it with a blog post. 
5. Type your niche into AnswerThePublic and see what you get: This is an easy way to get 30-plus questions to answer on your blog. With this site, you’ll also get how many people are asking these questions, which will show you how many people are likely to find your blog post, if optimized properly. 
6. Type a question related to your niche in Google and see what’s in the “People also ask” box on the search engine results page (SERP).
7. Repurpose your other content into blog posts: Did your team put together a video? Craft that video into an article. Do you have a price sheet that you send clients? Repurpose this into a blog. Do you have a case study on either a client win or a general one about your business? Break out the messaging into a blog. 
8. Create an ultimate guide: Are you a florist? Take people through what working with you looks like from the first point of contact. Are you a photographer? Take people through what a day in the life with you will entail. Are you a counsellor? Describe what a session with you is like. 
9. Highlight current trends: Whatever your industry is, there’s likely to be trends customers either need to be aware of or are already privy to. Show you are a thought leader and do either yearly or monthly trend alerts. 
10. Product highlight: Whether you put together a fantastic bouquet, captured a stunning wedding, your restaurant menu is adding a new item, or your landscaping company has a beautiful before and after, put together a detailed blog to help your customers visualize this. 

Now that you have some ideas on what to write, the next step is figuring out how to put the piece together. 

Download my newest infographic to discover how to craft the perfect blog post in four, simple tips. 

Download the infographic