From a very young age, I was the kid who’d gather my family in the living room to recite stories I had written from scratch, dramatic readings, plot twists, and all. Storytelling has always been my first love, and over the years, I’ve transformed that passion into a fulfilling career helping others tell their stories in a strategic, meaningful way.
Today, I’m a content strategist and digital marketing consultant based in beautiful North Vancouver, British Columbia. My business specializes in digital marketing for therapists, counsellors, and wellness professionals, but my expertise extends to clients in a wide range of sectors including international education, financial services, small business, and health care. With every project I take on, I bring a combination of journalistic curiosity, strategic thinking, and a genuine desire to connect people through content.

From Journalism to Strategy

I began as an award-winning journalist, where I learned how to craft compelling narratives and write with clarity and purpose — even on tight deadlines. This foundation has shaped everything I do today.

Bridging Creativity & Analytics

After transitioning into marketing and communications, I discovered how to blend creativity with strategy — making content not only engaging but effective and data-driven.

Supporting Mental Health Professionals

Today, I work primarily with therapists, counsellors, and wellness providers — helping them clarify their message and ethically grow their reach through content that truly connects.

Rooted in Empathy & Purpose

Whether it’s a blog post or a full campaign strategy, every piece of content I create is rooted in listening, clarity, and a deep respect for the work my clients do in the world.

My approach: Listening first, strategizing second

I take a collaborative approach to every project. Whether we’re working together on a single landing page or a comprehensive content strategy, I always begin by listening. I want to know your voice, your mission, your goals, and — just as importantly — your challenges. From there, I help you align your message with what your ideal client needs to hear. The result? Clear, effective content that feels authentic to you and resonates with your audience.

What I do

Many of my clients are therapists in private practice, including solo practitioners, group practices, and clinicians expanding into digital products like courses, workshops, or retreats. I also work with coaches, consultants, and wellness professionals whose work centres around healing and mental health. I offer a range of digital marketing services, with a focus on:

Content strategy

Helping you figure out what to say, how to say it, and when to publish it.

Search engine optimization (SEO)

Making sure your website is discoverable by the people who need it.

Content creation

From blog posts and e-books to landing pages and white papers.

Email marketing

Strategy and writing that builds connection and drives action.

Social media content

Thoughtful, planned, and consistent — without the overwhelm.

Graphic design

Custom visuals that align with your brand and message.

Content audits and consulting

Helping you assess what’s working and what could use a refresh.

A bit more about me​

I hold a Bachelor’s Degree in Journalism from Carleton University and a Master’s in Strategic Communication from Washington State University. I believe strongly in continued learning, and I bring a research-backed, trauma-informed perspective to all my work.
I’m hardworking, detail-oriented, and deadline-driven (that journalist hustle never really leaves you). Clients appreciate my ability to take initiative, communicate clearly, and deliver high-quality work on time, every time.
When I’m not writing or strategizing, you’ll likely find me hanging out with my wife, our 140-pound Great Pyrenees, and our daughter, Lenny, taste-testing a new recipe, or playing a game of floor hockey. I also love a good podcast, a great piece of long-form journalism, and any excuse to talk about typography.

Let's work together!

Before committing to anything, I offer a free 30-minute consultation designed to give you clarity and direction. During this session, we’ll take a close look at your website, current content strategy, and SEO performance. I’ll walk you through a quick audit of your site and offer initial insights on how your content is functioning, what’s working, what’s missing, and what could be improved. We’ll also identify a few high-impact keywords you should be targeting, and I’ll recommend immediate next steps tailored to your goals, audience, and the kind of work you do. Whether you’re brand new to marketing or just need a fresh perspective, this session is designed to give you real value, no strings attached.

Book a free consultation