Digital marketing for therapists that actually converts.

You started your practice to help people — not to spend hours trying to decode Google or figure out what an algorithm wants.

I help therapists grow their private practices with clear, sustainable strategies that feel like you. No jargon. No complicated funnels. No pressure. Just strategic storytelling, calm guidance, and results that make sense.

Everything I do is built specifically for therapy practices because marketing for therapists requires nuance that a general agency won't give you. Your clients aren't looking for a product. They're looking for safety. The way your website reads, the words you use, the tone you set — all of it matters in a way it doesn't for most businesses.

Here's what I help with.
​

Web design for therapists

Your website is your digital therapy space. It should feel the same way your office does, calm, clear, and grounded, before a client ever walks through the door.

Using your existing platform (Squarespace, Wix, or similar), I help you build a site that doesn't just look good, but works. I know how to make the modules and design tools work with one another, so everything performs well behind the scenes, too.

You'll leave with a site that is:
  • Easy for you to update — no coding knowledge needed
  • Optimized for Google and AI search
  • Designed to attract and convert the right clients
  • Built to grow alongside your practice

You focus on helping people. I'll make sure your website helps them find you.

Good fit if: Your current site feels outdated, clunky, or like it stopped working for you a while ago. Or if you're starting fresh and want to get it right the first time.
​

Content creation & strategy for therapists
Your words can help people feel seen before they ever reach out to you.

I combine storytelling and strategy to craft content that connects and converts, whether that's your website copy, your blog, or your newsletter. Everything is written to sound like you on your best day: warm, professional, and specific to the clients you actually want to reach.

What's included:
  • Blog writing — researched, ghostwritten, and optimized for the keywords your clients are searching
  • Content strategy and editorial planning — a clear roadmap for what to publish, when, and why
  • Newsletter strategy and writing — staying in front of the right people without burning out
  • Website copy — service pages, about pages, contact pages — written to connect and convert
​
With a Master's in Strategic Communication and a Bachelor's in Journalism, I know how to blend your clinical voice with the visibility your practice needs. Your content will always sound like you, just with better keywords.
​
Good fit if: You know you should be blogging or sending emails but never have time, or you've started and stopped a few times and need someone to actually maintain the cadence.

Ads, reporting, & SEO for therapists

No guesswork. No wasting money on ads that don't move the needle.

Getting found on Google is less mysterious than most people make it sound; it comes down to the right words, in the right places. For therapists, SEO is particularly high-value because your clients are actively searching. They type things like "trauma therapist near me" or "anxiety counselling in [city]" into Google with real intent to find someone. If your site isn't showing up, those searches are going to someone else by default.

Together, we'll build an intentional visibility plan that includes:
  • SEO audits and keyword research tailored to your specialization and location
  • On-page optimization — titles, meta descriptions, headers, image alt text, URL structure
  • Google Business Profile setup and optimization for local visibility
  • Content reporting and analytics reviews so you always know what's working
  • SMART ad campaigns designed for your stage of practice growth

The goal isn't to "beat the algorithm", it's to build sustainable visibility that keeps working long after the post goes live.

Honest timeline: SEO takes time. Most therapists start seeing meaningful movement at three to six months, with more consistent results at six to 12. I'll always be upfront about that. What I can tell you is that it compounds — and once it's working, it keeps working.

Good fit if: You're invisible on Google, or you know your site exists, but you're not sure anyone can actually find it.
​

Consulting & project management

Marketing can feel like juggling ten things at once. You don't have to do it alone.

Sometimes you don't need someone to do everything, you just need a calm, strategic partner who helps you figure out what actually matters and what to do first. I offer hourly consulting to help you manage projects, organize your marketing systems, or finally make sense of your strategy.

Whether we're mapping out a six-month content plan, auditing your current website together, or just untangling what's not working, you'll leave with clarity and a concrete next step.

Good fit if: You're early in the process and want direction before committing to a bigger project. Or if you've been doing some things and want a gut-check on whether they're the right things.

Frequently asked questions from therapists

how do i know where to start?
You don’t have to, that’s what I’m here for. We’ll start with a free 30-minute consultation to review what you have, what’s working, and where you can make the biggest impact.
what if i already have a website?
Perfect! I can review your current site, optimize for SEO, and make strategic updates that improve performance, no total redesign needed.
do you work with group practices or only solo therapists?
Both! I’ll tailor your marketing strategy based on your practice size, goals, and bandwidth.
how much does it cost?
Hourly projects start at $175/hour. For writing, it’s $1 per word. We’ll find the balance that fits your budget and your goals.
how soon can we start?
I usually book two to four weeks in advance but always reserve space for new therapy practices each month. Reach out to book your free consultation.

30-minute free ​consultation

Before we even talk about working together, I offer a 30-minute consultation, completely free.
​This session includes:
  • A quick content and SEO audit of your site
  • A few suggestions for keywords to target
  • Insight into how your current content is performing
  • Next steps tailored to your goals

Whether you’re brand-new to marketing or looking to level up, this consult is a no-pressure way to explore what’s possible. You’ll leave with actionable insights — whether we decide to work together or not.