Hi, I'm Jess. I help therapists get found online.

​You built your private practice because you're good at what you do. Your website should reflect that. I work exclusively with therapists and mental health practitioners across Canada to build an online presence that actually brings the right clients in the door.

I'm a content strategist who works exclusively with therapists

Some of the best things aren't planned.

During my Master's in Strategic Communication, I ran a focus group and one of the participants was an art therapist. Something clicked. I showed her what I could do with her website and her Google presence; she hired me, and we got her to page one for her specialty and city through a completely organic strategy.

The therapists in her network couldn't believe it. She kept getting asked how. She passed my name along, and I never looked back.

I can't imagine doing this work for anyone else. Therapists are some of the most values-driven, ethically grounded people I've worked with, and helping them get in front of the clients who are already out there looking for them feels like exactly the right use of what I do.

I'm based in Ottawa, I have a background in journalism, a Master's in Strategic Communication, and I'm a queer, female-owned business. 

Marketing for therapists needs nuance. Here's what that looks like.

I don't work with plumbers or dentists or e-commerce brands. I work with therapists, and only therapists. That means I understand the ethics, the language, the clinical considerations, and the particular challenge of marketing a service that's deeply personal.

Your clients aren't buying a product. They're looking for safety, understanding, and the right fit. Your website needs to reflect that before they ever send you a message.
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I take a trauma-informed, values-aligned approach to content and SEO strategy. That means no pushy tactics, no misleading claims, and nothing that conflicts with your professional guidelines. Just clear, specific, ethical marketing that works.

Digital marketing, content strategy, and SEO for therapists across Canada

SEO for therapists
​Getting found on Google is the first step to getting booked. I do keyword research tailored to your niche and location, on-page optimization, Google Business Profile setup, local SEO, and meta descriptions and headers done properly. I also help practices navigate AI-driven search, which has changed significantly in the last two years.
Website copy
​Your website should sound like you on your best day: warm, clear, and specific to the people you actually want to reach. I write home pages, services pages, about pages, and contact pages that connect with your ideal client before they ever reach out.
Content strategy and blogging
​One blog post a month, written to rank and to resonate. Ghostwritten to sound like you, optimized for the keywords your clients are actually searching, and built to grow your authority over time.
Google Business Profile
One of the highest-impact free tools available to therapists in private practice. I set it up, optimize it, and make sure you're showing up when someone nearby searches for what you do.

Google Ads for therapists
​Organic SEO takes time. Ads get you in front of the right people now. I build and manage Google Ads campaigns specifically for therapy practices, targeted to your location, your niche, and the clients you actually want to work with. No wasted budget, no guesswork.
Social media for therapists
​Content that fits your platform, your voice, and your schedule. Monthly planning, done-for-you captions, and a strategy that keeps you visible without being glued to your phone.

Therapists in private practice across Canada

I work with registered psychotherapists, counsellors, psychologists, and social workers in solo and small group practices. Most of my clients are seeing clients most of the day and have little time left over for marketing. That's exactly who I built this for.

Whether you're in Ottawa, Vancouver, Toronto, Calgary, or a mid-size city in between, if you're a therapist in private practice who wants to show up on Google and fill your caseload more consistently, let's talk.
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You're probably a good fit if:
  • You rely on Psychology Today and word of mouth, and know it's not enough
  • You have a website, but it's not bringing in clients
  • You want to be found for your niche, not just "a therapist"
  • You want marketing that feels ethical and aligned with your values
  • You're ready to invest in something sustainable

Free resource
Find out what your therapy website is missing in 5 minutes.

I built a free checklist of the 9 things I look at every time I audit a therapy website. Run through it yourself and get an instant read on where your site stands and what to fix first. No jargon, no form to fill out, no pitch.
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Most therapy websites I've reviewed have gaps in at least three of these. A few have gaps in all nine. Neither is a disaster — they're just starting points.

Not sure where to start? Let’s chat.​

Before committing to anything, book a free 30-minute consultation. We'll look at your website together, I'll tell you what I see, and you'll leave with a clear list of what needs to happen, whether you work with me or not.
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No pressure, no pitch. Just a clear picture of where your online presence stands and what it needs.